One thing people and search engines both love is updated content. People love to read new information, and search engines are there to help people find the new information they are looking for. So one of the best ways to bring in new and repeat traffic is to add new content.
It’s been tested and proven that content rich sites rank higher in the search engines, this is one reason blogging is a good way to gain higher search engine positions. But that doesn’t mean your static sites will lose out to blogs in the traffic generation race. All you need to do is add content to your sites on a regular basis.
Obviously adding content to an exisiting html based site isn’t as easy as doing so on a blog. It isn’t impossible though, and you have two choices, firstly you can add extra pages to your site, or extra folders with new content in. Or alternatively you can add new content to existing pages.
If you can use PHP includes, then updating your static sites linking structure can be made simpler. It’s beyond the scope of this article, but you can look it up on Google to find out how, and it’s not that difficult. Adding content to your existing pages means the search engines have a good reason to keep returning and re-indexing them. Again PHP includes can simplify this process.
Even finding content to add can be simpler than writing it yourself, as there are article directories (such as http://www.goarticles.com and http://www.articlesand.info ) where you can search to find articles which you can add to your site at no cost except keeping the authors information intact. Even better is that the content can be added automatically using feeds from the article sites. Even a static site can benefit from adding automatically updating feeds for content.
So it’s simple really, if you want more traffic give them a reason to keep coming back, and more content for the search engines to list you with.
Author Douglas Titchmarsh recommends the new “Auto Content Pro” software to add automatically updating content to your website. Find out more about adding content to your site automatically at http://thediscountebookstore.com/software/auto-content-pro-automatically-updates-your-website-content/
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